An Affordable Aidilfitri with Sajian Bijak Raya Kimball!

What's up, peeps?

TBH, I am a fan of Kimball products, regardless of its price. Everything I have at home (sauces, pasta, etc.), everything is Kimball. LOL. And they never cease to impress me with creative ideas and super awesome, easy recipes. Okay, people, I am a super busy person so I ain't got time to mess around in the kitchen. When I go there, I'm gonna spend 30 minutes, at most! Then I expect to have my food ready and prep myself for a great meal and be full. Burppss... So I received this press release recently, about some creative Raya ideas by Kimball and Chef Rohani Jelani (don't know who this lady is, but she sounds and looks like a very kind lady).

Anyway, check this out!

Hari Raya is a time of celebration, but with the rising cost of living it can be a strain on Malay mothers as they need to allocate budgets wisely for a variety of Hari Raya essentials, such as spending on food, clothes and decor for this once-a-year occasion.

Kimball, a household name in sauces, pasta and other cooking solutions for more than 40 years in Malaysia, understands the issues faced by mums in hosting a Hari Raya Open House for family and friends in this challenging economic situation. Collaborating with recipe creator Chef Rohani Jelani, Kimball developed ‘Sajian Bijak Raya Kimball’ menu and recipes, to introduce a smart way to host a Raya spread while reducing hefty cost.

With a budget of only RM100, the delicious five-course Kimball Raya menu consists of two appetizers, two main courses and a dessert, that can heartily feed a party of 8.

With popular celebrity host Raja Azura (Kak Engku) and Chef Rohani, the ‘Sajian Bijak Raya Kimball’ cooking demonstration was held to showcase how RM100 can be stretched a long way to create delicious restaurant-like dishes for Raya.

(From Left) Popular Malaysian TV host and actress, Raja Azura, General Manager, Campbell Soup Southeast Asia Sdn Bhd, Mr Paul Serra, notable food writer and recipe developer, Chef Rohani Jelani and Category Manager, Campbell Soup Southeast Asia Sdn Bhd, Ms Tania Lee, and the wide range of quality Kimball products at the ‘Sajian Bijak Raya Kimball’ cooking demonstration.

According to Chef Rohani Jelani, Hari Raya dishes at many open houses can be predictable.

“It is almost always ketupat, lemang and rendang. Hence, I developed the menu for ‘Sajian Bijak Raya Kimball’ with Kimball not only to be budget friendly, but to also provide a tasty variety for Hari Raya Open House.”

Raja Azura, or known as Kak Engku, and Chef Rohani Jelani live in action during the cooking demonstration.

For celebrity Raja Azura, or better known as Kak Engku, who is a mother of three, Raya is the time to showcase creativity as there are expectations to be met.  

“On such festive occasions, guests will be expecting a great spread, while kids expect dishes that suit their palate. When you are a celebrity, the pressure is much higher to come out with a Raya spread that is more elaborate and unique.”

“This is what I like about the Sajian Bijak Raya Kimball – it is ‘lain dari yang lain’; very creative in the pairing of the dishes and the way it is plated. I am definitely looking forward to try the Kimball Chicken Masala, because it uses the Kimball Spaghetti Sauce, which is unique. My kids, family, relatives and friends come to my home expecting to be delighted, so this year, I can make this restaurant-quality meal, and serve it to them at home,” she said.

These Sajian Bijak Raya Kimball recipes were specially created using quality Kimball products. The menu includes the unique combination of Kimball Festive Gado-gado and Kimball Stuffed Tofu Fritters as starters, Kimball Kerabu Fried Rice and Kimball Chicken Masala as the main course, and the distinctive Kimball Black Velvet Cake as dessert.

According to Ms Tania Lee, Category Manager, Campbell Soup Southeast Asia Sdn. Bhd., Kimball understands that with the rising cost of living, mums are looking for effective ways to stretch every ringgit spent for Raya preparation.

“We developed the Sajian Bijak Raya Kimball recipes to help mums in stretching their budgets. With only RM100, mums can comfortably serve restaurant-like quality Raya dishes to their guests. With savings on meal preparations, mums can spend more on other Raya preparation such as ‘duit raya’ and festive clothing for the family, house decor and so much more,” said Ms Lee.

To find out more about ‘Sajian Bijak Raya Kimball’ or other easy, affordable and convenient recipes and Kimball’s wide range of products, visit their website at http://www.kimball.com.my/, or log on to their Facebook page at https://www.facebook.com/KimballMalaysia/ to discover more updates and information about Kimball’s products and how to maximize taste with simple ingredients you can find at home, for an affordable price!