Add Some Zing & Fizz to the Maintenance of Your Good health & Performance with Guardian’s New Effervescent Vitamins and Minerals Range!

Do you have those low-energy moment when you feel tired, and under the weather? It might be the right time to add some zing and fizz to your daily healthcare with Guardian’s new effervescent Vitamins and Minerals range.

To help you pump up your daily performance and for the maintenance of good health, Guardian, the largest pharmacy, health and beauty retail chain in Malaysia has introduced the functional, fun and  convenient dietary supplement of Guardian Vitamin C 1,000mg + Zinc, and Vitamin B–Complex + Vitamin C + Minerals Effervescent Tablets.

Start The Morning with Zing!

With the assurance of a product made in Germany to high standards, the Guardian Vitamin C 1,000mg + Zinc, and Guardian Vitamin B-Complex + Vitamin C + Minerals Effervescent Tablets dissolve quickly in cold water for a tangy orange flavored morning pick-me-up thanks to its fizziness and zesty taste.

Guardian Vitamin C 1000mg + Zinc 10mg Effervescent Tablets

The Recommended Daily Allowance (RDA) of Vitamin C is 90mg. Vitamin C is a water-soluble vitamin, that is easily broken down and excreted by the body, without any stores. Thus, you need to replenish your body's supplies of water-soluble vitamin C daily.

Vitamin C is for the general maintenance of the body. Zinc is a mineral for the maintenance of good health.

The Dual Action Guardian Vitamin C 1000mg + Zinc Effervescent Tablet contains 1,000mg of Vitamin C and 10mg of Zinc, sufficient for your daily needs.

For adults, take 1 tablet dissolved in cold water once per day or as directed by your pharmacist, after meals. Have Guardian Vitamin C + Zinc Effervescent Tablets ready in your bag or at your workstation for your daily immunity boost.

Guardian Vitamin B-Complex + Vitamin C + Minerals Effervescent Tablets

Each serving of Guardian Vitamin B-Complex + Vitamin C + Minerals Effervescent Tablets contain 90.01mg of vitamin B-complex and 500mg of vitamin C.

Guardian Vitamin B-Complex + Vitamin C + Minerals Effervescent Tablets are packed with energy by combining the essential five B vitamins – B1, B2, B3, B6 and B12, Vitamin C and minerals that helps you stay energised and aids in daily performance to cope with your demanding lifestyle.  

Rest assured, both products are developed without added starch, yeast, wheat,corn, soy, dairy or preservatives for safe consumption. 

Mrs Segolene Defline, Corporate Brand Director of Health & Beauty at The Dairy Farm Company Limited said, “Guardian corporate brand products innovate to bring more convenience and goodness to our consumers. That is why we developed these supplements in effervescent form as consumers can reap the health benefits with a more enjoyable taste as they can be added to cold water. Effervescent tablets also provide a much more efficient way of taking supplements as it distributed evenly and much more quickly,” added Mrs Segolene Defline.

Pricing and Availability

Guardian Vitamin C + Zinc Effervescent Tablets (10 tablets) are available nationwide at all Guardian outlets and e-store at https://online.guardian.com.my at the recommended retail price of RM16.50. For added value, Guardian Vitamin C + Zinc Effervescent Tablets (10 tablets)  also come in a convenient box set of 30 for 30 tablets, for a month’s consumption at the recommended retail price of RM33.90. Guardian Vitamin B-Complex + Vitamin C + Minerals Effervescent Tablets (15 tablets) is priced at the recommended price of RM25.50.

VITAGEN Celebrates 40 Years in Championing Digestive Care

I think it is fair to say that we all grew up with Vitagen. Guess what? They turned 40 today! 

(From left) Pn. Nordina Baharom, Senior Brand Manager, VITAGEN, Mr. Michael Ong 王明利, Deputy General Manager, VITAGEN, Mr. Poh Eng Lip 傅英立, General Manager, VITAGEN, Ms Yap Jay Queen 葉潔群, Marketing Manager, VITAGEN, at the celebration of VITAGEN’s 40th anniversary and introduction of the brand’s ‘A Better Gut Begins with VITAGEN’ campaign

VITAGEN, Malaysia’s first and No. 1 cultured milk drink that has grown alongside generations of Malaysians, kick-started the celebration of its 40^th anniversary with the introduction of its, ‘A Better Gut Begins with VITAGEN’ campaign, as an extension of the brand’s far-reaching digestive health education and awareness initiative.

Pioneer of the industry and custodian of digestive care, the iconic cultured milk drink has been an integral part of Malaysians’ everyday lives for 40 years. VITAGEN contains billions of good bacteria with live, active cultures of Lactobacillus acidophilus and Lactobacillus casei. This formulation helps aid the absorption of nutrients from food and stimulates a stronger immune system. It also assists in suppressing the growth of harmful bacteria, reducing the risk of intestinal disturbances for optimal digestive health when consumed.

Good gut health is increasingly important as Malaysians face health challenges linked to sedentary lifestyles, stress and increasing consumption of fast food that may be low in fibre and low in good bacteria.

Studies have shown that gut health is linked to obesity. Malaysia has the dubious distinction of being among the fattest countries in the region[1]. The prevalence of adults who are overweight is up to 30%[2]. Obese Malaysians make up 17.7% of the total population[3]. This combination means that almost half the country’s population are either overweight or obese.

Diseases of the digestive system, or gut, are listed as among the 10 principal causes of hospitalisation (9.14%)[4] and death (3.81%)[5] in private hospitals, while colorectal cancer is ranked as the second most common cancer among Malaysians[6] at a high 12.1%.

Many ailments including stress, seemingly unrelated to the human digestive system are caused by gut problems. Understanding how the gut works and how to care for it is essential to overall wellbeing.

VITAGEN has been expanding its efforts to promote good gut health to Malaysians through on-going campaigns and activities aimed at creating awareness and forming healthy lifestyle habits about the importance of good gut health.

The brand is also catering to Malaysians with specific health and dietary preferences with reduced sugar and collagen variants.  Recently the VITAGEN Less Sugar variant was awarded the Healthier Choice logo under the Ministry of Health.

VITAGEN’s General Manager, Mr. Poh Eng Lip said, “Malaysians need to get healthy.  This year, we are employing different strategies and approaches because the traditional discourse of, ‘don’t do this or that because it is bad for you’ does not work with the younger generation.”

VITAGEN has been championing digestive care for the past 40 years through its popular school programmes, collaborations with organisations such as Digestive Health Malaysia and the Nutrition Society of Malaysia as well as sponsorship of sporting and entertainment events, among others.

VITAGEN’s campaign in conjunction with its 40^th anniversary shows the positive correlation between good gut health and overall wellbeing through three key areas namely, improved immunity, greater mental clarity and a more balanced mood.

Sharing some of the brand’s plans to make good gut health more compelling to Malaysians, in line with VITAGEN’s 40^th anniversary campaign, Mr. Poh added, “We have an exciting year ahead for VITAGEN. The events and activities surrounding our outreach are backed by research that better gut health improves overall wellbeing.”

“To engage the new generation of digital natives, VITAGEN is moving into more engaging strategies such as interactive multimedia and a nationwide roadshow with interactive components that will take the Malaysian public on a journey into our digestive system. As the good gut health expert, VITAGEN believes good health starts from the gut,” Mr. Poh said in closing.

For further information about VITAGEN and its campaign “A Better Gut Begins with VITAGEN”, please visit:

https://www.facebook.com/VITAGENMalaysia, or  www.vitagen.com.my.

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[1] “Global, regional, and national prevalence of overweight and obesity in adults during 1980 – 2013,” Global Burden of Disease, The Lancet

[2] 2015 National Health and Morbidity Survey, Malaysia

[3] 2015 National Health and Morbidity Survey, Malaysia

[4] Health Facts 2016, Ministry Of Health Malaysia, Planning Division, Health Informatics Centre

[5] Health Facts 2016, Ministry Of Health Malaysia, Planning Division, Health Informatics Centre

[6] The Malaysian National Cancer Registry Report 2007-2011, which was published by National Cancer Institute on its website www.nci.moh.gov.my in October, 2016.